The State of
Product-led Growth

Once considered novel, “product-led growth” has hit the mainstream. Now what?

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020. In addition to data collected from recent surveys of thousands SaaS businesses, this report references data from Appcues, OpenView, Pitchbook, and ProductLed. 

Highlights include:
  • COVID-19’s impact on product-led organizations 
  • The gap between user preferences and business models
  • How sales is playing a key role in product-led growth
Product‑led Growth cOLLECTIVE