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The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

Don't miss out on the latest stories, data, and insights
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Meet the Collective

May 29, 2019
Episode 1
18 mins

Nancy Hensley of IBM talks product-led growth

June 6, 2019

What is product-led growth?

Voice of the Product

All episodes
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

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Learn more
Karen Appleton Page,
General Partner,
B Capital Group
August 8, 2019
Episode 4
23 mins

Liz Cain of OpenView talks about the intersection of sales and product-led growth

Hear how Liz hired 380 people in four years, why outbound is becoming more difficult, and how sales fits into a product-led growth model.

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Learn more
Liz Cain,
Partner,
OpenView

Articles

All articles
August 22, 2019
Growth

3 myths of product-led onboarding

Francis Brero
Co-founder & Chief Revenue Officer, MadKudu
August 1, 2019
Growth

Marketing as a product—the role of marketing in a product-led organization

Jessica Meher
Founder, Girl Capital
July 5, 2019
Growth

6 things you need to set up a high-impact growth team

Jordan Lewis
Director of Growth, Deputy

Data and trends

All reports
June 11, 2019

State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

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Product-led foundations

All articles

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

Product-led growth metrics

The right metrics can give your teams a common language and goal to rally behind.

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about who we are and what we do.

Learn more about us