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The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

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Voice of the Product

All episodes

March 10, 2020

Season 2

8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

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September 13, 2019

Episode 5

18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

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Karen Appleton Page,

General Partner,

B Capital Group

Articles

All articles

June 18, 2019

Converting free users to customers with the bowling alley framework

Wes Bush

Founder and President, Product-Led Institute

February 10, 2023

Video: The man behind the metrics: Patrick Campbell spills the beans on ProfitWell's success

Patrick Campbell

CEO, Profitwell

February 24, 2022

Maximize customer acquisition by focusing on throughput

Andy Boyd

SVP Product Management & Growth at Appfire

October 21, 2021

Designing Wynter’s new freemium plan

Peep Laja

CEO, Wynter

October 7, 2021

Bruised knees, scraped elbows: An insider's 4 lessons learned from Adobe’s fabled SaaS transformation

Jason McClelland

CMO, Algolia

Foundational content

All product-led foundations

NOVICE

Data and trends

All reports

December 1, 2022

2022 Benchmark Report: 7 Key Product Growth Metrics

The ease and experience of your product will drive its growth and success. There are seven key metrics that provide a clear view of your product’s performance across the user journey.

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December 3, 2020

The State of Product-led Growth 2020

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020.

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June 11, 2019

State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

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Behind the Experience

All episodes

NOVICE

MURAL’s playful new user experience ft. Lauren Schuman

In this episode, we sit down with Lauren Schuman, VP of Product growth at MURAL, a digital workspace platform for guided visual collaboration. Lauren is a seasoned leader who sits at the unique intersection of product, marketing, and data. She drives the strategy and execution of MURAL's product-led growth efforts.

Product Adoption Academy

All courses

NOVICE

Product Launches 101

Launching a new product or feature requires careful planning, timely execution, and a whole lot of communication. It can feel overwhelming, especially when you’re just getting started. And that’s exactly why we made this course.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about the dozens of humans powering the collective and what we do.

Learn more about us