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The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

Don't miss out on the latest stories, data, and insights
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Meet the Collective

March 11, 2020

Watch the brand new season of Voice of the Product!

May 29, 2019
Episode 1
18 mins

Nancy Hensley of IBM talks product-led growth

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
Learn more
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

Watch now
Learn more
Karen Appleton Page,
General Partner,
B Capital Group

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
watch now
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

Watch now
Learn more
Karen Appleton Page,
General Partner,
B Capital Group

Articles

All articles
July 9, 2020
Growth

How marketers can prepare for product-led growth

Jeff Hardison
VP of Growth, Grain.co
June 19, 2020
Growth

Referral tactics to test at each step of your funnel

Maria Cuasay
Growth Marketing Lead, Lyft
June 4, 2020
Growth

The changing role of product marketers in product-led companies

Marcus Andrews
Group Lead, Product Marketing, HubSpot

Data and trends

All reports
June 11, 2019

State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

Learn more
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Product-led foundations

All articles

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

Product-led growth metrics

The right metrics can give your teams a common language and goal to rally behind.

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about who we are and what we do.

Learn more about us