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The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

Don't miss out on the latest stories, data, and insights
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Meet the Collective

Anuj Adhiya
Ramli John
May Habib
Lyla Rozelle
March 11, 2020

Watch the brand new season of Voice of the Product!

May 29, 2019
Episode 1
18 mins

Nancy Hensley of IBM talks product-led growth

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
Learn more
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

Watch now
Learn more
Karen Appleton Page,
General Partner,
B Capital Group

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
watch now
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

Watch now
Learn more
Karen Appleton Page,
General Partner,
B Capital Group

Articles

All articles
October 21, 2021
Product

Designing Wynter’s new freemium plan

Peep Laja
CEO, Wynter
October 7, 2021
Product

Bruised knees, scraped elbows: An insider's 4 lessons learned from Adobe’s fabled SaaS transformation

Jason McClelland
CMO, Algolia
September 9, 2021
Product

How Brightidea’s Innovation Lab paved the path to PLG

Matt Greeley
Founder & CEO of Brightidea

Data and trends

All reports
December 3, 2020

The State of Product-led Growth 2020

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020.

Learn more
June 11, 2019

State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

Learn now
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Product-led foundations

All articles

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

Product-led growth metrics

The right metrics can give your teams a common language and goal to rally behind.

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about who we are and what we do.

Learn more about us