We are

Product‑Led

Growth

Marketing

Sales

Support

Growth

The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

Don't miss out on the latest stories, data, and insights
icon picture of a paper plane

Meet the Collective

March 11, 2020

Watch the brand new season of Voice of the Product!

May 29, 2019
Episode 1
18 mins

Nancy Hensley of IBM talks product-led growth

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
Learn more
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

Watch now
Learn more
Karen Appleton Page,
General Partner,
B Capital Group

Voice of the Product

All episodes
March 10, 2020
Season 2
8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

Watch now
watch now
September 13, 2019
Episode 5
18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

Watch now
Learn more
Karen Appleton Page,
General Partner,
B Capital Group

Articles

All articles
September 9, 2021
Product

How Brightidea’s Innovation Lab paved the path to PLG

Matt Greeley
Founder & CEO of Brightidea
August 26, 2021
Product

Why we unified product and marketing: Unito’s PLG story

Vanessa Dreifuss
VP Product & Marketing at Unito
July 15, 2021
Growth

How to establish a culture of growth

Anuj Adhiya
Author, Growth Hacking for Dummies

Data and trends

All reports
December 3, 2020

The State of Product-led Growth 2020

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020.

Learn more
June 11, 2019

State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

Learn now
No items found.

Product-led foundations

All articles

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

Product-led growth metrics

The right metrics can give your teams a common language and goal to rally behind.

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about who we are and what we do.

Learn more about us