State of product-led growth

User expectations have evolved. Products that can’t keep up will be left behind.

We compiled a benchmark report on the state of product-led growth in 2019—aggregated from 18 trusted sources including Bain & Company, KeyBanc Capital Markets, Forrester, and McKinsey.

Download the report to read the stats on:
  • What’s happening to customer acquisition costs,
  • The current benchmarks for free-to-paid conversion rates, and
  • Exactly how much impact a boost in retention can have on profits.
Product‑led Growth cOLLECTIVE