What is product-led growth?
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What's Product-Led Growth?
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What’s Product-Led Growth?

The Product-Led Growth Collective was founded by Appcues in 2019.

The path to product-led is a long one. We started the Product-Led Growth Collective because we wanted to be part of a community—to talk shop, trade ideas, and learn from like-minded folks on their own product-led growth journeys. If that includes you, then grab a seat and gather 'round the table.

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Voice of the Product

Season 2 is here! We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Hear behind-the-scenes stories from Slack, Airtable, Notion, and more.

 

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1. What do companies get wrong about growth?

2. When should you use people over product?

3. When did you first hear about product-led growth?

4. Flywheel or funnel? Or bowling alley?

5. How do you navigate change successfully?

6. What changes in SaaS are you most excited about?

7. What does the future of product-led growth depend upon?

8. The best of the best PLG wisdom

Nancy Hensley, IBM

Patrick Campbell, ProfitWell

Liz Cain, OpenView

Conor O'Mahony, Klaviyo

Karen Appleton Page, B Capital Group

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