Join Eric Keating as he gets into the PLG-weeds with top experts every month. He shares how they:
• Align go-to-market motions with customer segments
• Generate cross-functional alignment and buy-in
• Organize and incentivize their teams
Get the scoop on what your PLG peers are doing—delivered straight to your inbox.
Chief Product Officer
@ Bamboo Rose
Eric has been a tremendous resource as a PLG Coach. He's guided by challenging our preconceived notions and nudging us in the right direction when we need a push. If you need a PLG expert, someone who will kick your butt when required (but also pick you up and dust you off when needed) I highly recommend Eric.
GTM Product Leader, Advisor
@ Klue
Eric is an incredible wealth of knowledge when it comes to PLG. We invited Eric to present and provide us with product-led foundational knowledge and best practices to successfully strategize for next year. I was impressed with Eric's great examples, storytelling, and depth on the subject. Our entire marketing team walked away saying it was the most insightful and BEST lunch and learn.
We’re big on showing helpful examples—here are a couple of previous newsletters so you’ll know exactly what to expect.
In every flavor of PLG, there exists one core tenet: product adoption. Learn why and how to align our business around it with a PAS.
Crystal Widjaja (Reforge, Sequoia) shares her keys to identifying and validating your best growth opportunities.
