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Join Eric Keating as he gets into the PLG-weeds with top experts every month. He shares how they: 
• Align go-to-market motions with customer segments
• Generate cross-functional alignment and buy-in
• Organize and incentivize their teams

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Eric Keating newsletter

Jeff Fedor

Chief Product Officer
@ Bamboo Rose

Eric has been a tremendous resource as a PLG Coach. He's guided by challenging our preconceived notions and nudging us in the right direction when we need a push. If you need a PLG expert, someone who will kick your butt when required (but also pick you up and dust you off when needed) I highly recommend Eric.

Megan Menesale

GTM Product Leader, Advisor
@ Klue

Eric is an incredible wealth of knowledge when it comes to PLG. We invited Eric to present and provide us with product-led foundational knowledge and best practices to successfully strategize for next year. I was impressed with Eric's great examples, storytelling, and depth on the subject. Our entire marketing team walked away saying it was the most insightful and BEST lunch and learn.

Check out previous newsletters

We’re big on showing helpful examples—here are a couple of previous newsletters so you’ll know exactly what to expect.