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The Product-Led Growth Collective is a community-driven resource, made for growth-minded folks, by growth-minded folks. Industry leaders share the latest insights, strategies, and lessons learned from their own journeys to becoming product-led.

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Voice of the Product

All episodes

March 10, 2020

Season 2

8 Episodes

Voice of the Product: Season 2

We put 8 product-led leaders in the hot seat and asked 8 hard-hitting questions about product-led growth. Each episode features 1 question.

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September 13, 2019

Episode 5

18 mins

Karen Appleton Page of B Capital Group talks about growth and partnerships

Karen discusses a three-pronged partnerships strategy, the importance of timing in a rapidly growing company, how to be a dynamic leader, and more.

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Karen Appleton Page,

General Partner,

B Capital Group

Articles

All articles

June 18, 2019

MATURITY MODEL ASSESSMENT

Find out how mature your product-led growth motion is by taking our assessment

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Foundational content

All product-led foundations

NOVICE

Is product-led growth right for my business?

Let’s get one thing clear: PLG is not an exclusive club

NOVICE

10 benefits of product-led growth

Running a PLG-motion is chock full of benefits—but here are the 10 most important.

NOVICE

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

NOVICE

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

Starter

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

Data and trends

All reports

May 16, 2023

2023 Product-Led Experience Report

Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).

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December 3, 2020

The State of Product-led Growth 2020

Product-Led Growth Collective and ProductLed joined forces to deliver this holistic, data-driven assessment of product-led growth in 2020.

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June 11, 2019

State of product-led growth

We compiled this benchmark report to provide our community members with a holistic, quantitative understanding of the current state of product-led growth.

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Behind the Experience

All episodes

NOVICE

MURAL’s playful new user experience ft. Lauren Schuman

In this episode, we sit down with Lauren Schuman, VP of Product growth at MURAL, a digital workspace platform for guided visual collaboration. Lauren is a seasoned leader who sits at the unique intersection of product, marketing, and data. She drives the strategy and execution of MURAL's product-led growth efforts.

Product Adoption Academy

All courses

NOVICE

Product Launches 101

Launching a new product or feature requires careful planning, timely execution, and a whole lot of communication. It can feel overwhelming, especially when you’re just getting started. And that’s exactly why we made this course.

Meet the Collective

We're just a friendly bunch of growth-minded folks bringing a product-led growth approach to our daily work. Find out more about the dozens of humans powering the collective and what we do.

Learn more about us