How does a 107-year old company embrace product-led growth?
IBM’s Nancy Hensley talks about how the way people buy software has shifted, how IBM is strategically reacting, and what the company will look like in 10 years. From lessons on rallying a cross-functional team to a tactical case study on how IBM improved activation for a 50-year-old product, join us for a fascinating and fast-paced conversation that gives you a line of sight into how IBM is embracing product-led growth.
“There's always pain in transformation. That's how you know you're transforming!”