Product-Led Transformer

As a Product-Led Transformer, you and your team are beginning to more fully embrace product-led growth (PLG) as your go-to-market strategy. 💪 Now you’re on the hunt for tools, resources, and expertise to help you scale faster and optimize your execution. You’re in the right place—we’ve curated the best content from the Collective and beyond to help Product-Led Transformers do just that.

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Articles for Product-Led Transformers

All articles
November 20, 2023

Converting free users to customers with the bowling alley framework

Wes Bush
Founder and President, ProductLed
November 20, 2023

How product-led growth and enterprise sales coexist: Getting executive buy-in

Bryan Silverman
EVP Strategy & Operations, Suzy
November 20, 2023

Maximize customer acquisition by focusing on throughput

Andy Boyd
CPO, Appfire
November 20, 2023

The changing role of product marketers in product-led companies

Marcus Andrews
Product marketing
April 22, 2021

Aligning on product adoption: Get ahead of churn and boost retention

Eric Keating
VP of Marketing, Appcues
February 25, 2021

How to supercharge product development

Crystal Widjaja
Startup Growth & Data Advisor
August 20, 2020

The ABCs of high-converting user onboarding experiences

Ramli John
Content Programming Director, Appcues
June 19, 2020

Referral tactics to test at each step of your funnel

Maria Cuasay
Director of Product Growth, Ancestry
December 3, 2019

How to understand customer experience through the lens of product-led growth

Georgiana Laudi
SaaS Growth Advisor & Forget The Funnel co-founder
September 30, 2019

Product-led onboarding: The importance of personalized UX

Margaret Kelsey
Marketing advisor
June 17, 2019

Innovation in the product-led era

Justin Bauer
CPO, Amplitude
June 13, 2019

Prioritizing product experiments using unit economics

Matt Bilotti
Product Lead, AngelList

Foundational content for Product-Led Transformers

All product-led foundations

Product-led growth metrics

The right metrics can give your teams a common language and goal to rally behind.

Additional content for Product-Led Transformers

NOVICE
A beginner's guide to cohort analysis: How to reduce churn and make better product decisions
You need to reduce churn and increase revenue. Cohort analysis helps you ask targeted questions that get you there.
NOVICE
Free-to-Paid Conversion
Learn a proven framework to turn more of your free users into paying customers. After taking this course, you’ll know how to build a well-designed upgrade path to engage and convert free users. We’ll also provide benchmarks, real examples, actionable
NOVICE
Copper’s magical success screen ft. Jessica Andrews
Celebrating your customers' achievements is one of the best ways to create momentum and build a connection between their success and your own. That's where thoughtful and useful success state screens come in.
NOVICE
2023 Product-Led Experience Report
Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).