Product-Led Starter

Being fairly new to product-led growth (PLG), you’re probably wondering if it’s right for your industry, vertical, and business, and if so, how to get started. 🤔 Well, you’re in the right place—we’ve curated the best content from the Collective and beyond to help Product-Led Starters like you answer those questions and more.

I am a product-led...

Unsure? Take our assessment

Articles for Product-Led Starters

November 20, 2023

The three types of “good” onboarding friction

Content Programming Director, Appcues

November 20, 2023

A framework for driving product-market fit through pilots

Founder at Product Teacher

October 21, 2021

Designing Wynter’s new freemium plan

September 9, 2021

How Brightidea’s Innovation Lab paved the path to PLG

Founder & CEO of Brightidea

August 26, 2021

Why we unified product and marketing: Unito’s PLG story

Vanessa Dreifuss

CPO & VP Marketing at Unito

How to establish a culture of growth

Author, Growth Hacking for Dummies

September 10, 2020

Product is the new landing page

VP of Marketing, Appcues

What core and growth PMs can teach each other

Head of Community & Product Evangelism, Productboard

How marketers can prepare for product-led growth

Head of Product Marketing, Calendly

February 27, 2020

How Qordoba launched a successful free trial

January 15, 2020

Understanding freemium: 3 expert tips for getting the strategy right

Patrick Campbell

October 23, 2019

How product-led growth and enterprise sales can coexist: Implementing PLG

Bryan Silverman

EVP Strategy & Operations, Suzy

Foundational content for Product-Led Starters

All product-led foundations

Product-led growth metrics

The right metrics can give your teams a common language and goal to rally behind.

The rise of the growth product manager

There’s something interesting happening to product manager job descriptions these days.

The Product-Led Growth Flywheel

The funnel is dead. Long live the Flywheel!

What is product-led growth?

Sales-led and marketing-led had their time. The future is product-led growth.

10 benefits of product-led growth

Running a PLG-motion is chock full of benefits—but here are the 10 most important.

Is product-led growth right for my business?

Let’s get one thing clear: PLG is not an exclusive club

Additional content for Product-Led Starters

10 Best User Onboarding Examples to Learn From

Take inspiration from these ten user onboarding examples that use UX best practices, witty microcopy, fun mascots, and more.

User Onboarding 101

You don’t get a second chance at making a good first impression. Learn how to effectively guide your new users, and ensure that your product becomes their next favorite tool.

PandaDoc’s templates and sample documents ft. Eugenia Brown

Today’s show features Eugenia Brown, Product Manager at PandaDoc—a SaaS platform enabling companies and teams to create documents, easily automate workflows, and much more.

2023 Product-Led Experience Report

Today’s differentiation—the edge owned by top growing SaaS companies—is experience. This report was designed to help you figure out what that means to your business (and what to do about it).